In contrast with static billboards which have been around for over 100 years, Mobile Tri-Message signage has had only a brief existence but its presence and effectiveness has not gone unnoticed.

A number of studies conducted by independent marketing and research firms attest it’s benefits. In 2003, Product Acceptance and Research, Inc. conducted a study for the beer industry to compare sales with static displays versus motion displays. The results were as follows:

Respondents recalled static displays only 43% of the time compared to the 94% which recalled rotating displays. 80% recalled the actual advertisement and the most impressive fact of all is that rotating displays increased sales by 107% as opposed to 54% by static billboards.

Here is what other studies concluded:

“The advertising effect of being on one side of a Trivision sign is 4.3 times better than being on a static sign”.
- Capital Communications Group

“The dazzling graphics and high-tech imagery used on trucks today are attracting local and national media attention. Many brands, including McDonalds, Saab and Sprint PCS implemented mobile billboard advertising campaigns in the past 18 months to reach their target audiences where they work, play and congregate”
- Signs of the Times

“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness”
- The Point of Purchase Institute, Washington, D.C.

“Mobile Tri-Message signage is changing the face of the billboard industry”
- Sign Industry